It’s all about being prepared for any questions that may be asked during the interview process and this is a popular one.
This is an easy question for the potential new employer/interviewer to ask. Have you thought about why you want to work for this particular company in the chosen role? If you don’t have the answer to the question, then you need to think of one quick. It’s one of the most frequently asked questions and by simply answering with the company looks great, the job is cool, the pay is better than what I am now is not what they are expecting to hear.
What they are expecting to discover from asking this question is:
- Learn about your career goals and how this position fits into your plans
- Make sure that you are interested in the job and will be motivated to perform
- Find out what you know about the company, industry, position (and if you took the time to research)
It is your moment to show off what you know about the job in question. You need to be aware that employers want to invest time and money in those that want the job to genuinely better the company. Employers are eager to determine which candidates really want the job and who just wants a job, any job that is going.
Planning your response is relatively simple as it involves just two main steps: researching the company and highlighting your goals in line with company objectives. Spend some time researching the company (the About Us” section of the employer’s website is a good place to start) so you can talk about the benefits of working for this particular employer. Use social media to your advantage to do some digging on them, their future plans and company ethos. Don’t just talk about the benefits and perks of working there. Focus on the company’s mission and values and how that resonates with you.
Next up, make a list of the company’s main objectives. Then, make a list of how your own goals align with those objectives. This not only tells them what you know about the company, but also provides them with an insight into your own goals. Win-win. Rather than focus on how the company can help you, emphasize how you can add value to that specific company and what you hope to achieve there.
Ensure that you sound enthusiastic about this new opportunity and expand where possible on all questions, that includes both the company and the role. By being prepared for this question will help you to stand out from the competition and make you a firm favourite with the employer. If you have any questions about this, then don’t hesitate to get in touch today.