7 March 2019
What jobs do Gen Z want?

Generation Z are  the future and new research from Glassdoor unearths which employers and what jobs they are interested in. 

The researchers, who defined members of Gen Z as being born between 1997 and 2012, found that Software Engineer is the most in-demand job they seekers are applying to. Applications for software engineers accounted for 19% of total applications by Gen Z job seekers during the research period.

 Top 10 In-Demand Jobs Among Gen Z Job Seekers:

Top Jobs Gen Z is Applying To     Percent of Gen Z Applications Open Jobs Today
Software Engineer 19% 60,442
Software Developer 2% 15,170
Sales Associate 2% 162,697
Mechanical Engineer 2% 7,133
Data Analyst 1% 7,116
Business Analyst 1% 17,956
Engineer 1% 4,819
Receptionist 1% 17,613
Investment Banking Analyst 1% 547
Financial Analyst 1% 10,699


Ten Highest Rated Companies by Gen Z Employees

Employer Rating from Gen Z Employees
Apple 4.6
Google 4.6
Microsoft 4.6
Morgan Stanley 4.5
Facebook 4.5
In-N-Out Burger 4.3
StudySoup 4.3
Costco Wholesale 4.2
Nike 4.2
Nordstrom 4.1

The most common phrases seen highlighted by Gen Z as ‘pros’ are “work environment,” “flexible hours” and “good pay.” Interestingly, of the 10 most common phrases for Gen Z-ers, we see “easy job,” “employee discount,” “free food” and “easy work,” which do not appear in the 10 most common phrases for millennials. However, the most common phrases seen in Gen Z ‘cons’ are “long hours,” “low pay” and “minimum wage.”

The researchers commented:

“From our analyses on job application data, we found that Millennials and Gen Z job seekers are applying to similar companies,”

“This will only heighten the pressure on companies across diverse industries to compete with their tech counterparts to recruit and hire skilled workers.”

“In order to attract and retain Gen Z employees in roles such as software engineer, we are likely to see non-tech employers adapting to compete with tech companies that have traditionally attracted these highly skilled tech workers. While culture and values, trust in senior leadership and career opportunities lead to keeping employees satisfied in the long term, employers still need to attract Gen Z’s initial interest in applying to their roles.”

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