Blog

4 April 2016
How to get the attention of your clients & candidates using email

Long go the days when you used to receive a letter with an actual stamp on to grab your attention. Even more recently, a witty voice mail would probably reward you with a call back. But in today’s world of hashtags, text messages made up of emoji’s and a generation of people who don’t ever listen to their voice mail and delete things without hesitation, it’s time to try something new—especially when it comes to getting the attention of your clients and candidates via email.

RedBox have collated some handy tips for when you are writing your next email:

1. Do your homework

Don’t make assumptions about the person you’re emailing. Instead, take time to research who they are and what sorts of offers this person has accepted in the past, if any. If this is an email to a candidate you have dealt with previously, think about what kinds of propositions they are interested in, and what sort of incentives do they need to consider your proposal? This type of careful research will reward you with more opportunities to build a connection with them. If your email is to a new client, research their business and ethics and use this information to craft more meaningful email content.  Take a peek at what they share on social media and on their personal blog as this is an insight into the personality of the company.

2. Perfect the subject line

Don’t over-think this one. Your reader likely gets hundreds of emails each day just like you. Make yours stand out — not with the use of caps or lots of exclamation points, but by condensing the best points of your message to create a sense of urgency and intrigue. Think about the emails you receive daily and which ones you open and why. Simplicity wins every time when it comes to creative subject lines. Avoid potentially spammy subject lines like, “An invitation for you” as this will most likely end up in their junk folder. There are services online that allow you to type in your subject line to determine the likely hood of it ended up in the spam pile. When crafting the perfect subject line, much of your success will come down to how well you can form an understanding of what motivates your recipient. This is where that research you did before comes in.

 3. Introduce yourself and your proposal

The reader will want to understand quickly who you are and what you want from them. Don’t babble on about how amazing you are, just include a link to your site and what your can do for them. Your goal of the email is to get the person interested and leave them wanting to reply to find out more. Too much detail will bore the reader so include a couple of facts about your services or the role you are looking to fill. If your busy recipient isn’t 100% relevant to what you’re reaching out about, pause and reconsider whether you should actually be sending them a message. In order to get them interested in what you have to say, it’s your job to clearly articulate why you’re reaching out in the first place.

4. Be clear and concise

Make it really clear what you are asking your reader to do. Assuming you’ve already established relevance and laid the foundation for a connection with your recipient, keep in mind that someone who’s extremely strapped for time doesn’t want to spend more of their precious time trying to determine what the point of your email is. Do you want them to reply, call you, visit your website or download an attachment?

5. Show your appreciation

This goes without saying, but end your email with a thank you and state how you are looking forward to working or speaking with them. It will make the recipient feel appreciated and valued given that they have spent the time to read your email. Small niceties will help towards getting the response you are after.

Thank you so much for taking the time to read our latest blog. If you have any questions or tips then please feel free to get in touch with us today!

 

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