Blog

25 October 2017
Creativity lost on employers

Do you work for a company who welcomes and encourages your ideas to help shape the future of the organisation? If no, you are not alone. According to a new report conducted by RADA found that according to the staff, 81% of workplaces have failed in creating an open culture for experimentation and ideas.

The study of 1,000 workplaces discovered that UK business may be failing in utilising the ideas of their staff to aid innovation and forward thinking. Who knows better than a person who is actually completing the work, coming face to face with customers and his job to know what is going on in the industry? The staff of course.

Staff believe that organisations are suffering because of their ignorance and willing to take on board new suggestions.  Kevin Chapman, Director of RADA in Business, commented on the findings:

“It’s concerning to see how many people feel that creativity and innovation aren’t encouraged in their role – especially when there are simple techniques available to help companies to support and tap into the power of imagination for solving problems or developing new ways of working as a team.

In the same way that a theatre director works with their cast of actors to experiment with different ways to tell a story, business leaders can benefit from improvising with their teams, which is a key element to unlocking greater creativity.”

The results found that under a quarter (24%) of workplaces are in desperate need of new ideas and fresh thinking to overcome their current problems. A shocking 21% of people felt that their ideas were not welcome nor wanted to be heard. Following on from that, 18% stated that their ideas and suggestions were ‘rarely implemented’ despite being heard as 16% felt that their ideas were taking as criticism while 15% of people believed their business leaders actively discouraged innovation.

Chapman continued; “Rather than promoting individualism and ‘showing off’, improvisation is a surprisingly effective tool to create better team bonds and understanding.

We encourage businesses to give space to play with new ideas without being overly critical. Adopting an attitude of enthusiastic curiosity towards every idea that you come up with defies your critical voice and may lead the way to new innovations.’’

It comes as no surprise that the findings showed that the government are the settings where people find it hardest to think creatively (21%). Those working in IT (29%) and financial services (26%) find it hardest to make their voices heard, with companies lacking in people speaking up. Professional trades and teachers are the roles in which people found they could be most creative in and less likely to face a wall to innovation.

Allow people to express their ideas. Do not punish them if an idea does not go to plan. Reward your employees who have stood up and gave their ideas to the role. This will in turn help them feel a part of the company, with responsibility and ownership thus improving employee retention. In today’s loud world, listen to the voices in your company to help you step up and be innovative in your approach.

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