8 June 2017
Why do candidates reject job offers?

Brits are rejecting job offers because of ‘company culture’ latest research reveals. New research from Hibob, a cloud-based HR and benefits platform, found that almost half (47%) of Uk candidates are rejecting a job offer based on a company’s culture or feeling like they wouldn’t get on with their colleagues.

Recruiters are often advised to promote a company’s culture during the hiring process to ensure that candidates know what they can expect from the company, not just the role itself. This also aids improving the client’s retention rates. Behind ‘company culture not being right’, hibob’s research of 2,000 people found that other reasons job offers are turned down in order of popularity are because ‘the final offer didn’t match the interview promise’ followed by ‘the role not moving their career forward’ and ‘the money not being enough’ coming in fourth place.

With ‘cultural fits’ increasingly becoming a hiring necessity – poor culture fits, and subsequent high employee turnover can cost companies an additional 50-60% of a person’s salary.

The research also discovered that:

  • London is the most likely region a candidate will reject a job offer (54%) with Wales being the least likely (37%).
  • Men are almost 10 per cent more likely to reject a job offer than women (51% for men, 42% for women).
  • 16-24 year olds are the age group least likely to reject a job offer (40%) with those 55 and above most likely (50%).
  • Wanting more money was most important to respondents from Northern Ireland, with Wales caring the least about monetary gain.

Surprisingly, salary disputes only came fourth in the reasons why a candidate rejected a job.

Company culture has been a buzz word that has been heard for a while now in the recruitment world. The importance of ensuring that a candidate not only fits the role, but also the company is becoming increasing more prominent. This latest research proves just how important company culture now is, not just to employers, but candidates too.

Businesses need to now more than ever clarify their company culture and ensure this is promoted throughout their hiring process so that they find a suitable candidate who displays the right cultural traits such as attitudes and goals. And although a recruiter must ensure that they don’t end up discriminating against candidates, they must ensure that hiring is done with a company’s culture in mind.

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