Blog

9 October 2018
How to: build your personal brand

Branding is not just for businesses but for people too. Building a personal brand can help you to progress in your career and build connections. By creatively and effectively portraying your skills, interests and career goals can not only help expand your professional and personal network but can help you to find a new job or grow your own business.

Social media is full of noise, but the trick is standing out from the crowds. It’s an on going process that requires a lot of work and attention, but will pay off in the long run. Anyone can build a personal brand using online mediums, but the important thing to consider is how you are perceived using the message you send out – all of which contribute to your reputation.

You personal brand is used in everything that you do:

  • Blogging
  • Social media
  • Your CV and cover letter
  • Interviews
  • Endorsements or product promotions
  • Networking
  • Conferences or events

If you are looking to expand your personal brand, then using the above can have a huge impact. Just remember that everyone can see and have access to your personal brand so be careful what you say both online and offline. Consider the following to highlight within your brand:

  • Your passions and¬†interests
  • Your education and work experience
  • Your personality
  • Your goals and aspirations
  • Your values
  • Your strengths and skills

Recruiters often check online profiles to find out more about a person, so by focusing on your strengths and personal attributes is a good idea. If you aren’t looking for a new job and your purpose is to build connections, think about who you want to target and the type of message you want to send out. By being consistent will help.

By continuing to learn and build upon your knowledge base, will help you to be identified as an expert in their field. Be someone who people want to turn to to ask questions and receive advice. Review your social media profiles to ensure they are portraying you in the right light, or simply start from scratch and make a fresh start. There’s no harm in starting again.

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